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Marketing Communications Strategist
2 months ago
We are seeking a highly skilled Marketing Communications Specialist III to join our team at Thermo Fisher Scientific. In this role, you will be responsible for developing and implementing strategic marketing plans, building and implementing marketing content across digital channels, and partnering with cross-functional teams to drive business growth.
Key Responsibilities
* Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
* Build and implement marketing content across digital channels, including web, video, social media, paid search and display advertising.
* Partner with digital marketing colleagues to implement and optimize performance across digital channels.
* Support the development of the overall content strategy, finding opportunities for new content formats and channels.
* Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
* Work closely with regional marketing development managers to deliver marketing campaigns within their regions.
Requirements
* Bachelor's degree or equivalent experience in marketing, communications, market development, or a related field.
* 4+ years of experience with accomplishments in marketing/marketing communications.
* Experience in marketing operations, including budget tracking and processing POs.
* Outstanding social skills, analytical, project management, and planning skills.
* Ability to act in a highly autonomous manner.
* Consistent record of balancing multiple projects in a fast-paced marketing environment to meet timelines.
* Previous experience driving marketing campaigns with a digital marketing focus.
* Detail-oriented with the ability to identify and resolve problems and independently complete tasks with attention to detail.
* Knowledge of key competencies, including value proposition development, marketing communication, communication channels, channels-to-market, customer segmentation, and voice of customer.
* Understanding of analytics metrics and how to use them to advise marketing campaign improvements.
* Good judgment, flexibility, and ability to quickly respond to evolving priorities and circumstances.
What We Offer
We offer competitive remuneration, an annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Join us and become part of a world-class team dedicated to making the world healthier, cleaner, and safer.