Digital Marketing Communications Specialist

1 month ago


Exeter, Devon, United Kingdom Sarah Moir Full time
Job Title: Digital Marketing Communications Executive

At Sarah Moir, we're seeking a highly skilled Digital Marketing Communications Executive to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing paid media strategies across various digital channels to drive business growth and achieve measurable results.

Key Responsibilities:
  • Paid Media Strategy Development: Create and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels to increase brand awareness, drive traffic, and generate leads for our clients.
  • Campaign Management: Monitor and analyze campaign performance, adjusting strategies as needed to meet objectives, and collaborate with our creative team to develop compelling ad creatives and copy.
  • Data Analysis and Reporting: Provide data-driven insights and recommendations to optimize campaign performance and ROI.
  • Client Collaboration and Communication: Work closely with clients to understand their business goals and align paid media efforts with overall marketing strategies, and communicate campaign performance and insights to clients in a clear and actionable manner.
Requirements:
  • Proven experience in managing and optimizing paid media campaigns.
  • Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.).
  • Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.).
  • Creative thinking and the ability to develop compelling ad content.
  • Strong project management and organizational skills.
  • Excellent communication and teamwork skills.
  • Up-to-date with the latest trends and best practices in digital marketing and paid media.


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