Marketing Data Scientist
2 months ago
About Starling Bank
Starling Bank is a leading digital bank in the UK, dedicated to providing innovative banking solutions while prioritizing exceptional customer service and transparency. As a tech-driven company, we champion creativity and disruption within the fintech industry.
Role: Marketing Data Scientist
We are seeking a talented Marketing Data Scientist to join our growing team. In this role, you will leverage your expertise in data analysis and machine learning to drive impactful marketing strategies and optimize customer engagement.
Responsibilities- Develop and refine predictive models to forecast customer lifetime value (LTV), enabling us to personalize marketing campaigns and enhance customer retention.
- Conduct in-depth analyses of customer behavior and usage patterns to identify trends and insights that inform targeted marketing initiatives.
- Evaluate the effectiveness of our CRM campaigns using advanced causal inference models, providing data-driven recommendations for optimization.
- Contribute to the development and maintenance of Marketing Mix Models (MMM) to measure the impact of various marketing channels on business outcomes.
- Collaborate closely with Data Analysts to ensure seamless integration and utilization of developed models within our marketing workflows.
- Proven expertise in LTV modeling and Marketing Mix Modeling techniques.
- Strong foundation in statistical analysis and Bayesian reasoning.
- Hands-on experience with causal inference methods and machine learning algorithms.
- Proficiency in Python for data manipulation, model development, and visualization.
- Ability to work with external data sources through APIs.
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