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Senior Marketing Strategist

2 months ago

Bristol, Bristol, United Kingdom Pretty Pragmatic Full time £38,000 - £45,000
About the Role

We're seeking a highly skilled Senior Marketing Strategist to join our team at Pretty Pragmatic. As a key member of our marketing team, you'll be responsible for providing strategic direction to our clients, advising on communications plans, and delivering outstanding results from your activity.

Key Responsibilities
  • Develop strategic plans for client campaign activity, ensuring alignment with business objectives.
  • Provide strategic direction for digital projects, from website builds to integrated digital ad campaigns.
  • Present campaign ideas and strategic plans to senior clients and stakeholders, effectively communicating the value proposition.
  • Plan and execute highly impactful ad campaigns on social and search channels, continuously optimizing and updating to maximize campaign effectiveness.
  • Brief and work closely with the creative team on content and campaign development to create engaging and effective outputs.
  • Analyze data from tools like Google Analytics and SEMRush to provide insights and inform marketing opportunities and future activity.
  • Develop marketing and content calendars and plans for clients, utilizing industry best practices to assist clients in reaching their strategic and commercial objectives.
  • Manage budgets for agency projects and media campaigns, ensuring effective resource allocation.
  • Report and provide strategic recommendations to improve business performance, identifying quick wins and long-term game-changing campaigns.
Requirements
  • Proven experience in a marketing role, covering a breadth of digital activity, including content plans, campaign development, paid search, social, and SEO.
  • Strong analytical and problem-solving skills, with the ability to interpret data and inform marketing decisions.
  • Excellent communication and presentation skills, with the ability to effectively communicate with clients and stakeholders.
  • Ability to work independently and as part of a team, with a strong focus on collaboration and teamwork.
  • Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
What We Offer
  • A dynamic and supportive work environment, with opportunities for growth and development.
  • A competitive salary and benefits package, including 25 days holiday and your birthday off.
  • An annual £500 training allowance for professional development and growth.
  • A range of company perks, including a 'Healthy Habits' wellness allowance, pension, Headspace subscription, and a week of remote work per year.