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Academic Marketing Specialist
2 months ago
We are seeking a talented Marketing Executive to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies across various channels, including social media, website content, and lead generation.
Key Responsibilities:- Social Media Management: Create and implement engaging social media campaigns to grow our online presence and build brand awareness.
- Website Content: Develop and maintain high-quality, SEO-optimized content to enhance user experience and drive website traffic.
- Lead Generation: Design and execute lead generation campaigns through email marketing, PPC, and SEO to convert prospects into loyal customers.
- Content Creation: Produce compelling content, including blogs, newsletters, and case studies, that align with our brand voice and showcase our company value.
- Marketing Analytics: Track and analyze the success of marketing activities, providing regular performance reports and insights.
- Brand Management: Ensure consistent brand identity across all channels and materials.
- Proven experience in a marketing role, preferably in a standalone or small-team environment.
- Expertise in social media management and website content management.
- Strong knowledge of digital marketing tools, including Google Analytics, CRM systems, and social media schedulers.
- Experience with lead generation and email marketing campaigns.
- Excellent copywriting skills and a knack for creating engaging content.
- Analytical mindset with the ability to make data-driven decisions.
- Ability to work independently, manage multiple projects, and meet deadlines.
