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Automotive Social Media Marketing Manager
2 months ago
Job Summary
The Social Media Manager will be responsible for planning, implementing, and reporting on major social campaigns as well as organic growth across Blueclaw's sports and betting properties and products, pushing brand awareness, commercial drives, and lead generation.
Key Responsibilities
- Develop and execute social media strategies to drive engagement and conversions across all major social media platforms.
- Collaborate with the team to align organic and paid media plans with the overall market strategy, ensuring a cohesive brand message.
- Continuously monitor and optimize existing campaigns to improve conversion rates, commercial delivery, and return on investment of advertising spend.
- Drive organic growth on all major social media platforms, leveraging new media technologies to improve commercial delivery.
- Define, measure, and analyze relevant paid media KPIs and perform ROI attribution reporting.
- Support the wider digital team in delivering their content calendar, ensuring timely and engaging content.
- Provide actionable insights into performance for relevant product owners, informing data-driven decisions.
Requirements
- Minimum 2 years' experience in a digital marketing environment, preferably in the sports and betting industry.
- Strong experience in growing an online product through various digital marketing channels, with a focus on social media.
- Proven experience in campaign setup, execution, and reporting on social media platforms such as Facebook, Instagram, and Twitter.
- Curious and creative, with a passion for sports and betting, and a strong understanding of the iGaming industry.
- Knowledge of social media compliance and responsibility, ensuring brand safety and regulatory adherence.
