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Brand Management Specialist

2 months ago

Bracknell, Bracknell Forest, United Kingdom Consult Full time
Job Description

About the Role:

We are seeking a skilled Brand Management Specialist to support the development and execution of brand strategies and marketing plans. The ideal candidate will be responsible for collaborating with cross-functional teams to ensure brand consistency and drive growth.

  1. Develop and implement brand strategies and marketing plans to increase market share and brand awareness.
  2. Monitor market trends, research consumer markets, and analyze competitive activities to inform brand decisions.
  3. Support the creation and execution of marketing campaigns across various channels, including digital and print.
  4. Collaborate with the product development team to ensure products align with brand identity and messaging.
  5. Manage day-to-day operations related to brand management, including budget tracking, campaign performance, and agency coordination.
  6. Analyze brand performance metrics and provide insights to improve brand positioning and market presence.
  7. Coordinate with sales teams to align marketing strategies with sales goals and objectives.
  8. Ensure brand consistency across all marketing and communication materials, including website, social media, and advertising.

About You:

  1. Strong analytical skills and proficiency in using data to drive decision-making and inform brand strategies.
  2. Creative thinking with a passion for branding and marketing, and the ability to develop innovative solutions to drive business growth.
  3. Ability to manage multiple projects and work in a fast-paced environment, with a focus on delivering high-quality results and meeting deadlines.