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Paid Search Strategist

2 months ago

London, Greater London, United Kingdom whitbread Full time

About the Role

As a Senior Paid Search Executive, you'll play a vital role in driving our digital marketing strategy. You'll be responsible for managing and optimizing paid search campaigns across Google Ads and Microsoft Ads to achieve business objectives.

What You'll Do

  • Implement and manage paid advertising campaigns, ensuring they align with our commercial goals and performance is accurately tracked.
  • Analyze campaign data and platform insights to identify areas for improvement and suggest strategies to enhance efficiency and revenue generation.
  • Collaborate with external agencies and third-party suppliers to optimize campaign performance and ensure seamless execution.
  • Contribute to project work within the Search team, ensuring timely completion of tasks and adherence to deadlines.

What We're Looking For

  • Proven experience in implementing and managing paid advertising campaigns on Google Ads and Microsoft Ads platforms.
  • In-depth knowledge of the latest Google and Microsoft advertising products and features.
  • Strong analytical skills with a data-driven approach to campaign optimization.
  • Excellent communication and interpersonal skills, enabling effective collaboration with stakeholders.
  • Ability to produce insightful reports and recommendations based on campaign performance data.
  • Demonstrated experience working within budgets and achieving commercial targets.