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Shopper Marketing Analyst

2 months ago

Bracknell, Bracknell Forest, United Kingdom ECS Resource Group Limited Full time
Job Overview

We are seeking a highly skilled Shopper Marketing Analyst to join our team at ECS Resource Group Limited.

The successful candidate will be responsible for leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.

Key Responsibilities:

  • Developing a deep understanding of the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
  • Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
  • Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
  • Evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Requirements:

  • Degree in Marketing or higher from an accredited institution
  • Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market
  • Strong analytical aptitude
  • Experience in project & stakeholder management
  • Excellent communication & influencing skill
  • Commercial acumen
  • Project management and prioritization skills
  • Ability to prioritise
  • Strong interpersonal and communication skills

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package