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Marketing and Sales Director

2 months ago

London, Greater London, United Kingdom Market Recruitment Ltd Full time £38,000 - £40,000
About the Role

We are seeking a highly skilled and experienced Marketing and Sales Director to join our team at Market Recruitment Ltd. As a key member of our organization, you will play a crucial role in helping us shift our focus from lead generation to demand generation.

Key Responsibilities
  • Planning and Execution: Develop and implement a wide range of marketing campaigns to educate, engage, and convert prospects.
  • Campaign Management: Run various campaigns (online and offline) to create and drive demand, ensuring alignment with sales teams and other departments.
  • Content Strategy: Create a content strategy to attract customers, working closely with freelancers or other team members to handle copywriting.
  • Collaboration: Collaborate with various departments across sales and marketing to ensure seamless alignment and communication.
  • Performance Analysis: Track and analyze campaign performance, focusing on metrics such as engagement, leads, conversion rates, and more.
Requirements
  • B2B marketing experience, preferably at a manager level or stepping up.
  • Proven track record of planning and executing marketing campaigns to drive pipeline and deals.
  • Excellent communication and collaboration skills, with the ability to work closely with various departments.
  • Strong analytical skills, with the ability to track and analyze campaign performance.