Senior Media Manager

2 weeks ago

Central London, United Kingdom air-recruitment Full time

Job Title: Senior Media Manager / Strategist

Company: air-recruitment

Location: London / Hybrid Working

Salary: Up to £52k plus benefits

About the Role:

This Senior Media Manager / Strategist will play a vital role within a globally-recognised integrated agency who produce exceptional behavioural change work. The successful candidate will work on media campaigns that genuinely improve lives across the world.

Key Responsibilities:

  • Develop and implement media dissemination strategies and planning to effect knowledge, attitudes, and behaviours in target audience groups across the world.
  • Use and champion multiple sources of research, best practices, and critical thinking to bring innovative media strategy and planning approaches into the business.
  • Set an example within the agency in media strategy/planning and digital/performance marketing to answer client problems by developing effective ways of working, tools, and techniques, and sharing them with the organisation.
  • Provide communications strategy and media guidance to other members of the strategy and other departments as and where appropriate.
  • Manage junior media strategists/planners to work as part of the team to deliver results.

Requirements:

  • Experience of designing and implementing integrated media campaigns in a range of channels best suited to the audience, including digital, performance, TV, OOH, radio, social, and influencer marketing.
  • A working knowledge of the pros and cons of earned media channels, including social media, public relations, and public affairs.
  • Knowledge of fundamental techniques, tools, and practices of a media strategist.
  • The ability to quickly analyse and process large volumes of data and insight from multiple sources.
  • The ability to craft and present simple and effective communications strategy and media plans designed to reach a target audience, sometimes in hard-to-reach environments.
  • The ability to work with messaging strategists and creative staff/partners to ensure the media and communication strategy/planning creates the greatest impact with the resources available.
  • Adept at managing multiple partner relationships, including media buying agencies, digital platforms, data suppliers, and in-country media consultants.
  • An ability to understand the culture and media landscape of a country and be able to translate this into usable insight for the dissemination of messages through paid, earned, and owned media.
  • Knowledge of multiple forms of research – both in the development of strategy and the subsequent reporting of it.
  • Experience in a similar working environment.
  • Excellent oral and written communications skills (English).
  • An interest in geo-politics and international relations.

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