Digital Marketing Specialist

4 weeks ago

Brentwood, Essex, United Kingdom P11 Group Full time
About the Role

We are seeking a highly skilled and creative Digital Marketing Specialist to join our Email Marketing team at P11 Group.

As a Digital Marketing Specialist, you will be responsible for developing and executing effective marketing campaigns to generate leads, creating engaging email content, and analyzing campaign performance.

Key Responsibilities:
  • Develop and execute strategic email marketing plans and strategies.
  • Identify target segments, define campaign goals, and determine optimal frequency and timing of sending emails.
  • Maintain the accuracy and hygiene of the email database, ensuring opt-in practices and compliance with data protection regulations.
  • Collaborate with cross-functional teams to align email marketing efforts.
Key Performance Indicators:
  • Campaign Management: Assist in the creation, scheduling, and execution of email marketing campaigns.
  • Performance Analysis: Monitor email campaign performance through metrics like open rates, click-through rates, and conversions.
  • List Segmentation & Database Maintenance: Help segment email lists and maintain clean, updated subscriber databases.
Requirements:
  • Proficiency in Excel, Word, and Outlook.
  • Excellent written and verbal communication skills with an analytical mindset.
  • Creative thinking and the ability to develop engaging email content.
  • Strong attention to detail and organisational skills.
  • Ability to work effectively in a fast-paced and deadline-driven environment.
Preferred Skills:
  • Familiarity with CRM integration systems and customer segmentation.
  • Understanding of email marketing best practices, deliverability, and GDPR.
  • Understanding of email deliverability and reputation management.
  • Knowledge of email personalisation and dynamic content strategies.
Benefits:
  • Target-related bonuses and commission schemes.
  • 24 days of annual leave plus bank holidays.
  • Sociable, friendly, and bubbly team environment.
  • Smart/casual dress code.
  • Career progression.
  • Training delivered by Managers who have all organically grown within the company.

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