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Marketing Professional
2 months ago
Elevation Recruitment Group is proud to present an exciting opportunity for a skilled Marketing Executive to join our team at a global design and manufacturing business.
About the Role:
We are seeking a highly motivated and experienced Marketing Executive to develop and execute lead generation campaigns, drive sales, and increase visibility across target markets.
Key Responsibilities:
- Develop and implement creative marketing strategies and plans to drive lead generation and sales.
- Support the brand and drive sales through online and offline marketing, delivering frequent and timely content creation, social media, video, and more.
- Monitor competitor, target market, and key account activity for developments and trends that inform the marketing plan.
- Manage and develop the CRM system, including administration duties, GDPR compliance, report generation, lead management, campaign creation, and management.
- Manage and develop the company website, ensuring optimization for SEO and updating pages with current material.
- Create and develop appropriate content to support sales and project activity, in liaison with BDMs and Engineering.
- Plan and implement all Marcoms activity, including advertising, exhibitions, PR, newsletters, internal marketing communications, to support lead generation and customer acquisition and retention.
- Support corporate initiatives in core values, CSR, sustainability, lean manufacturing.
- Ensure the corporate identity and brand is correctly implemented at all times, both internally and externally.
- Plan, execute, and analyze online and offline campaigns, including email and integrated campaigns, and customer surveys, reporting on effectiveness and improvements.
- Plan and manage a Marketing budget, including planned expenditure for the annual budget.
Requirements:
- Experience of working in a B2B environment, preferably in an engineering, manufacturing, technical, or industrial setting.
- Experience of using a CRM system.
- Managing a website through CMS, with WordPress experience being advantageous.
- Experience of using SEO tools, such as Google Analytics, GA4, Google Console, and Yoast.
- Experience of working within a marketing role for the purpose of lead generation.
- Experience of marketing to an international market.
What We Offer:
Elevation Recruitment Group is committed to providing a supportive and dynamic work environment, with opportunities for professional growth and development.
Language: English (en-US)
