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Digital Marketing Strategist

2 months ago

Chester, Cheshire, United Kingdom Certain Advantage Full time

About Certain Advantage

Certain Advantage is a leading technology business that is at the forefront of innovation in the digital marketing space.

Job Description

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will play a key role in shaping the direction of our digital marketing efforts and driving business growth through effective marketing strategies.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to drive website traffic, engagement, and conversion.
  • Manage and optimize our website customer journey to ensure a seamless and user-friendly experience.
  • Stay up-to-date with emerging digital platforms, industry trends, and EdTech to inform our digital marketing approach.
  • Build and execute webinar programs with external partners and develop comprehensive online marketing and messaging strategies.
  • Define and track key digital metrics and reporting methods to measure campaign success.
  • Collaborate with external agencies to deliver paid search, display advertising, social media, and email marketing campaigns.
  • Conduct A/B testing and multivariate testing to optimize marketing efforts and improve ROI.
  • Utilize tools such as Hubspot, Google Analytics, and Google Search Console to inform marketing decisions.

Requirements

  • Proven experience in digital marketing, with a focus on performance marketing and digital agencies.
  • Strong strategic marketing planning and multi-channel content placement skills.
  • Financial knowledge and budget management skills to drive business growth.
  • Experience with data management tools and digital marketing platforms.

What We Offer

  • A dynamic and innovative work environment with opportunities for growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading technology business and contribute to the development of cutting-edge digital marketing strategies.