Digital Marketing Specialist

4 weeks ago

West Yorkshire, United Kingdom The Candidate Recruitment Agency Full time
PPC Manager Job Description

We are seeking a highly skilled PPC Manager to join our digital marketing team at The Candidate Recruitment Agency. As a PPC Manager, you will be responsible for developing and implementing effective paid search advertising campaigns to drive targeted traffic to our clients' online stores and increase sales.

Key Responsibilities:

  • Campaign Creation and Management: Develop and implement effective PPC campaigns across various search engines and platforms.
  • Keyword Research: Identify relevant keywords and phrases to target potential customers.
  • Ad Copy Writing: Craft compelling ad copy that attracts clicks and drives conversions.
  • Bid Management: Set and adjust bids to maximize return on investment (ROI).
  • Budget Allocation: Allocate budget effectively across different campaigns and keywords.
  • Tracking and Analysis: Monitor campaign performance, analyse data, and make data-driven optimizations.
  • A/B Testing: Experiment with different ad variations to identify the most effective elements.
  • Staying Updated: Keep up with the latest trends and best practices in PPC advertising.

Requirements:

  • Proven experience in PPC advertising.
  • Strong understanding of Google Ads and Bing Ads.
  • Excellent analytical and problem-solving skills.
  • Ability to work in a fast-paced environment.
  • Strong communication and teamwork skills.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and growing company.
  • A collaborative and supportive team environment.

How to Apply:

If you are a motivated and experienced PPC Manager looking for a new challenge, please submit your application online.

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