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Digital Content Specialist

2 months ago

Abingdon, Oxfordshire, United Kingdom Taylor & Francis Group Full time
Job Description

Taylor & Francis Group is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers worldwide. We are seeking a skilled Web Content Executive to join our Web Marketing (Researcher Services) Team.

The successful candidate will be responsible for curating and creating trusted digital content, in line with content strategy and business positioning. This will involve developing an understanding of customer needs and digital content trends to inform content marketing campaigns.

Key Responsibilities:

  • Plan, implement, report on, and optimize digital content, ensuring measures to track success.
  • Act as a key project group member on multi-channel content marketing campaigns, maintaining planning, tracking, and reporting.
  • Support research to understand channel, customer, competitor, and market developments, feeding outcomes into team planning, process, and best practice documentation.
  • Develop and utilize web traffic analysis, keyword research, and on-page optimization skills to improve organic search visibility and drive traffic.
  • Create visually appealing, user-friendly web page layouts that align with company/brand guidelines and advise on website content.
  • Identify ways to repurpose existing content in the form of webinars, infographics, etc.
  • Grow and maintain key sources of internal information for the team, including SharePoint pages and project documentation.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Contribute ideas for, and provide feedback on, team innovations and strategy implementation, working towards a culture of continuous improvement within the team.

Requirements:

  • Experience in content marketing campaign delivery and an understanding of SEO principles and best practice.
  • Evidence-based approach to activities, with the ability to use data to inform all areas of work.
  • Excellent project management, copywriting, and proofing skills with an eye for digital design.
  • Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
  • Strong communication skills: works collaboratively to build positive working relationships with colleagues.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent writing and editing skills with a keen eye for detail and grammar.
  • Experience with digital analytics tools such as Google Analytics or similar.
  • Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).

What We Offer:

  • A salary of £35,000 pa.
  • An excellent work/life balance with a fantastic, flexible working culture.
  • 25 days annual leave per year plus bank holidays.
  • Company-funded single cover private medical cover to all colleagues.
  • 3 additional discretionary days off during the holiday season at the end of the year.
  • 4 paid volunteering days each year.
  • Employee assistance program – offering 24/7 well-being support.
  • Share Match – Plan that matches every share purchased with two free shares.
  • Pension scheme.
  • Life assurance, plus optical and medical care.

Training and Professional Development:

We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support, and coaching that will get you where you want to be.

Interview Process:

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we'd then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.

Taylor & Francis Group an Informa Business:

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible.

Being Yourself at Taylor & Francis:

If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: