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CRM Operations Manager

2 months ago

Walthamstow, Greater London, United Kingdom 3Search Full time

About the Role

This brand is a leading player in the e-commerce and beauty industry, experiencing rapid growth and expansion. They have achieved a significant increase in revenue, reaching a seven-figure scale-up business.

The opportunity exists to shape and define the CRM function, with ambitions to grow the role into a CRM team over time.

Key Responsibilities

  • Establish and optimize automated customer journeys across the lifecycle, from onboarding to winback
  • Manage the relationship and ownership of Klaviyo, ensuring the effective use of personalization features
  • Develop and implement content strategies across various marketing assets, adopting a personable tone of voice
  • Drive customer retention strategies to improve Life Time Value (LTV) and reduce churn

About the Ideal Candidate

  • Proven experience in a D2C environment in a CRM role
  • At least 4 years of experience, with a strong ambition to grow and develop the CRM function
  • Experience working in an environment with limited resources, with a focus on efficiency and effectiveness