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Search Engine Marketing Manager

2 months ago

Chester, Cheshire, United Kingdom Certain Advantage Full time

About the Role

Certain Advantage is seeking a highly skilled Paid Media Executive to join our team. As a Paid Media Executive, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms, including Google Ads, Bing, and Facebook.

Key Responsibilities

  • Develop and execute paid advertising strategies to drive conversions and revenue growth
  • Manage and optimize Google Ads campaigns, including search, display, video, and discovery ads
  • Collaborate with the design team to create visually appealing ad copy and display campaigns
  • Analyze campaign performance and make data-driven decisions to improve ROI
  • Ensure all accounts are tracking the correct conversion actions and split-testing and experimenting with new ad creative and targeting options
  • Report on campaign performance and provide insights to stakeholders
  • Work closely with the marketing team to develop and implement a comprehensive paid media strategy

Requirements

  • Proven experience in PPC paid search campaigns in Google Ads
  • Strong analytical skills and ability to work with data to inform marketing decisions
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects
  • Strong understanding of digital marketing principles and best practices

What We Offer

  • Competitive salary and bonus structure
  • 25 days holiday + bank holidays
  • Staff wellness perks and private healthcare
  • Hybrid working arrangement with 3 days office-based

Certain Advantage is a dynamic and innovative company that values its employees and offers a range of benefits and opportunities for growth and development. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.