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Marketing Automation Specialist

2 months ago

Milton Keynes, Milton Keynes, United Kingdom Coventry University Full time
Job Title: Marketing Automation Manager

Job Reference: 2231

Division, Department: Coventry University Online Limited (CUOL), CUOL Marketing

Salary: Competitive starting salary range from £50,710 up to £53,929 (dependant on experience) with the potential to progress.

Mode: Permanent, Full Time

Our Mission

Coventry University Online (CUOL) aims to provide accessible and high-quality education. We are committed to innovation and excellence in online learning.

We are seeking a skilled Marketing Automation Manager to join our team. The successful candidate will be responsible for developing and implementing marketing automation strategies to drive student recruitment and engagement.

The ideal candidate will have experience in marketing automation, data analysis, and campaign management. They will be able to work independently and as part of a team to achieve business objectives.

Key Responsibilities:

  • Develop and implement marketing automation strategies to drive student recruitment and engagement
  • Manage and analyze data to inform marketing decisions
  • Design and implement email campaigns to engage students and promote university programs
  • Collaborate with the marketing team to develop and implement marketing campaigns
  • Monitor and report on campaign performance

Requirements:

  • Experience in marketing automation, data analysis, and campaign management
  • Strong analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced environment