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Product Marketing Strategist

3 months ago

Bristol, Bristol, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

Product Marketing Manager

Join a dynamic and innovative data SaaS organization as a seasoned Product Marketing Manager. In this pivotal role, you will spearhead product marketing initiatives, formulate comprehensive go-to-market plans, and create persuasive messaging that sets our offerings apart from the competition. Collaborate closely with product development, marketing, and sales teams to ensure effective product launches and drive revenue growth through targeted campaigns. Acquire in-depth knowledge of target demographics and buyer personas to inform and enhance product marketing strategies.

Key Responsibilities

  • Design and implement go-to-market strategies for new products and features
  • Develop compelling value propositions and marketing messages
  • Identify and capitalize on revenue enhancement opportunities through upselling
  • Engage with clients to refine product marketing approaches
  • Create impactful sales materials and engaging content
  • Enhance onboarding processes and improve activation metrics

Qualifications

  • Demonstrated experience as a product marketing manager within the B2B SaaS sector
  • Proven success in executing go-to-market strategies
  • Strong analytical capabilities and teamwork skills
  • Extensive background in collecting and utilizing customer insights

What We Offer

  • Attractive salary package
  • Generous vacation policy and pension contributions
  • Comprehensive private health insurance and additional benefits