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Marketing Strategy Lead

2 months ago

London, Greater London, United Kingdom Crisis Full time

About Crisis

Crisis is a national charity dedicated to supporting individuals facing homelessness. Our mission is to eradicate homelessness through a comprehensive 10-year strategy initiated in 2024. We believe that homelessness is not an unavoidable fate, and with collective effort, we can bring it to an end.

Role Overview

As a Marketing Officer at Crisis, you will play a pivotal role in executing a cohesive, brand-aligned marketing strategy. Collaborating with various teams across the organization, you will ensure that our marketing efforts are integrated and impactful, presenting diverse and exciting challenges.

Key Responsibilities

  • Provide strategic marketing counsel and support to internal teams.
  • Foster relationships across departments, shaping briefs and communication plans.
  • Establish marketing objectives and KPIs, ensuring campaigns are driven by audience insights and evaluations of past initiatives.
  • Exercise autonomy and responsibility in managing and influencing marketing strategies, creative directions, and project execution.

Essential Skills and Experience

We seek a proactive, enthusiastic, and detail-oriented marketing professional. You should possess strong strategic thinking abilities, enabling you to prioritize and manage multiple projects effectively. Excellent communication and copywriting skills are essential, along with the confidence to articulate your ideas to teams, agencies, and key stakeholders. A passion for creating communications that drive meaningful change and align with our values is crucial.

Diversity and Inclusion

At Crisis, we recognize that diversity is a strength. We are committed to ensuring that our organization reflects the communities we serve. We actively encourage applications from individuals with lived experiences of homelessness and those from marginalized groups, communities, and backgrounds.

Employee Benefits

Working at Crisis comes with a range of employee benefits, including:

  • Interest-free loans for travel season tickets, cycle-to-work schemes, and tenancy deposits.
  • A pension scheme with an employer contribution of 8.5%.
  • 28 days of annual leave (pro rata), increasing with service, plus the option to purchase additional leave.
  • Enhanced parental leave policies.
  • Flexible working arrangements around core hours.
  • Wellbeing days and more (full benefits available on our website).

Professional Development

We are committed to supporting your ongoing professional development, helping you to enhance your skills, experience, and career trajectory.

Accessibility Commitment

We strive to make our recruitment process as accessible as possible. If you require adjustments or additional support during your application, please reach out to our Talent Acquisition team for assistance.