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Influencer Marketing Strategist
2 months ago
We are seeking a highly skilled and experienced Influencer Marketing Strategist to join our team at WPP Group. As an Account Director - Influencer Marketing, you will play a crucial role in developing, managing, and executing influencer marketing campaigns that drive business results.
Key Responsibilities- Develop and execute influencer marketing strategies that align with client goals and objectives
- Manage and maintain relationships with key stakeholders, including influencers, brands, and media partners
- Collaborate with cross-functional teams to integrate influencer marketing into broader marketing campaigns
- Identify and nurture client-appropriate talent opportunities and nurture relationships to deliver the influencer program for clients
- Present creative and sell content solutions to internal stakeholders and new and existing clients
- Manage the influencer database and ensure it is kept up-to-date
- Support additional projects as required, such as new business pitches, market reviews, and competitive trends
- Proven experience in building consistently productive relationships
- Strong experience of key stakeholder management
- Creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilizing new industry developments and technology
- Proven experience of integrating digital and social media in campaign activity
- Keen interest in all things social and an avid follower of relevant news and trends
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am - 4pm
- 5:1 Matching Pension Structure
- £100 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.
