Senior SEO Executive

3 weeks ago

London, Greater London, United Kingdom GroupM Full time

Position Overview

As a key member of the GroupM Nexus team, the Senior SEO Executive will play a pivotal role in driving SEO initiatives for major global brands.

About GroupM Nexus

GroupM Nexus is an innovative agency model that leverages WPP's extensive resources to enhance media strategies for clients. Our focus is on utilizing advanced data and technology, powered by AI, to optimize media investments effectively.

Role Summary:

The Senior SEO Executive will be responsible for implementing top-tier SEO strategies for one of our largest accounts. This role demands a proactive and adaptable individual with a strong background in competitive sectors, ready to elevate their career.

Key Responsibilities:

  • Conduct comprehensive keyword research to inform content strategies.
  • Provide expert advice on on-page optimization techniques.
  • Perform detailed technical audits to identify areas for improvement.
  • Analyze competitor strategies to enhance our approach.
  • Generate insightful reports to track SEO performance.
  • Manage link-building initiatives effectively.
  • Utilize tools such as Google Analytics and BrightEdge for tracking and reporting.
  • Oversee the effectiveness of SEO campaigns, ensuring insights are applied to future strategies.
  • Stay updated on industry trends and communicate findings to the team.
  • Collaborate with planning teams to align with clients' media strategies.

Qualifications and Skills:

  • Strong communication skills for effective stakeholder engagement.
  • Proven experience in SEO, including content optimization and reporting.
  • Advanced proficiency in Excel.
  • Ability to manage multiple tasks while delivering high-quality results.
  • Strong analytical skills with a high degree of numeracy and literacy.
  • Proficient in using SEO tools to derive actionable insights.
  • Solid understanding of web technologies, including CMS and website architecture.
  • Capability to identify and escalate opportunities for improvement.
  • Excellent internal and client-facing communication skills.
  • Strong project management and problem-solving abilities.
  • Proactive in identifying potential issues and developing solutions.

The ideal candidate will demonstrate a collaborative spirit, taking ownership of their responsibilities while supporting team members. A keen attention to detail, strong organizational skills, and a positive mindset are essential for success in this role.

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