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Marketing Campaign Manager

2 months ago

Southampton, Southampton, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
Marketing Campaign Manager

We are seeking an experienced Marketing Campaign Manager to join our team in a newly created role. This position is ideal for a data-driven marketer who enjoys working with data, getting involved in marketing operations and CRM, has hands-on skills building and managing campaigns in HubSpot, and is skilled in analyzing and reporting campaign results.

Key Responsibilities:
  • Lead end-to-end marketing campaigns from workflow builds, and campaign monitoring, to post-campaign analysis using HubSpot.
  • Analyze and improve lead sources across digital platforms.
  • Develop and execute full-funnel campaigns to build pipelines within target industries.
  • Focus on commercial outcomes, developing ideal customer profiles, and engaging messaging.
  • Manage project timelines, resources, and budgets.
  • Plan and measure A/B tests, brainstorming innovative growth strategies.
  • Define and track campaign metrics to ensure business impact.
  • Act as a trusted advisor to sales and product teams.
  • Communicate campaign strategy and results with stakeholders.
  • Manage and track leads working in close collaboration with sales.
  • Conduct data analysis to identify trends and opportunities for improvement.
The Ideal Candidate:
  • Proven experience in B2B digital marketing and campaign management.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Experience in executing commercial outcome-driven, end-to-end marketing campaigns.
  • Experience building, optimizing, and managing campaigns in HubSpot.
  • Ideally experience with HubSpot Hubs (not essential).
  • CRM and marketing operational skills and advantage.
  • Experience working in partnership with digital marketing transformation agency an advantage.
  • Exceptional project management and stakeholder engagement skills.
  • Ability to craft compelling stories and effective messaging.
  • Thrives in a test, measure, and improve culture.
  • Passion for making a difference in a fast-paced, agile team.
  • Confident in taking on this role with minimal training, ready to add value immediately.
  • Understanding of SEO, Google Adwords, and social media (hands-on management not required as these are executed by a different team).
What We Offer:
  • Competitive salary negotiable dependent on experience.
  • Hybrid working options and open to discuss.
  • Laptop / Screens provided.
  • Friendly team and transparent company structure.
  • Flexible working culture.
  • Strong financial backing and recent cash injection for the marketing department.
  • Impressive company growth expectations.
  • Great future scope for personal and professional development.