Senior Brand Manager
1 month ago
About the Role:
We are seeking a highly skilled Senior Brand Manager to join our team at Mattel. As a key member of our marketing team, you will be responsible for driving the development and implementation of marketing strategies across our key toy categories.
Key Responsibilities:
- Develop and execute marketing plans to drive sales, revenue, and market share growth
- Collaborate with cross-functional teams to ensure effective brand activation and execution
- Manage local A&P budget and monitor business results to measure the effectiveness of plans and initiatives
- Partner with Regional Brand Marketing and Communication teams to drive sales, revenue, and market share growth
- Contribute to driving customer engagement through presentations of product lines, brand plans, and ad-hoc presentations to local Sales teams and key local customers
Requirements:
- Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience
- Strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
- Build strong and effective relationships with a large number of stakeholders
- Strong competitive Spirit, results oriented, with a clear desire to succeed
- Great tactical skills, ability to react quickly to changing situations
- Confidently able to work on own initiative and action oriented
- Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
- Collaborative partner to internal and external customers
- Ability to work on a wide variety of projects within deadlines
- Skilled in selling and influencing
- Fluent in written and spoken English with excellent communication skills
- Previous people management experience (would be desirable)
About Mattel:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
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