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Digital Marketing Strategist
2 months ago
Rubicon People Partnership is seeking a highly skilled Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will play a key role in developing and executing lead-generating campaigns using advanced marketing automation technology.
Key Responsibilities- Implement and manage campaigns across PPC, email, digital, social media, advertising, and webinars
- Contribute to the annual marketing plans and assist in executing campaigns that align with these strategies
- Oversee the creation and optimization of web pages, landing pages, and data capture forms, ensuring continuous improvement of the website
- Test and optimize customer journeys, report on deliverables, adjust strategies, manage costs, and maximize ROI
- Utilize data and analytics to guide content, campaigns, and creative outputs, fostering a culture of continuous learning and improvement
- Minimum 3 years in a digital marketing role
- Proficiency with analytics tools and Content Management Systems
- Expertise in customer segmentation and campaign performance analysis
- Strong written and verbal communication skills
- Excellent time management and ability to juggle multiple tasks effectively
- 25 days holiday (plus BH's) increasing to 30 days with length of service
- Bonus scheme
- Hybrid working
- Health cash plan
- Company pension scheme
- Birthday vouchers
- Cycle to work scheme
- Parking permit
- Quarterly team events
