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UX and Digital Marketing Professional

2 months ago

Runcorn, Halton, United Kingdom Reed Full time

Job Title: Creative and Digital Marketing Executive

Job Type: Full-time, Permanent

Location: Runcorn-based team

Industry: Utility sector

Job Description:

The successful candidate will be responsible for managing digital marketing channels and providing effective marketing operations support. They will also be responsible for improving and developing the customer experience across all digital platforms to drive business growth.

Key Responsibilities:

  • Assist in developing and delivering impactful digital marketing campaigns to enhance brand awareness and customer engagement.
  • Update product information across various websites, ensuring accurate and up-to-date content.
  • Create and manage effective email marketing campaigns to boost awareness and customer engagement.
  • Maintain a content marketing plan, crafting relevant copy and content for emails, blogs, and social media channels.
  • Conduct keyword research and apply SEO best practices to content, enhancing both organic and paid search results.
  • Manage and grow our online presence in line with marketing objectives.
  • Monitor campaign performance using data analytics to identify areas for improvement and inform future content plans and campaigns.
  • Provide support to the marketing team with enquiries and requests.

Requirements:

  • Proven experience in digital marketing, with a portfolio of successful campaigns.
  • Strong understanding of SEO principles and content marketing strategies.
  • Proficiency in email marketing platforms and social media management.
  • Ability to analyse data and translate insights into actionable marketing plans.