Content Developer

6 days ago

Leicester, Leicester, United Kingdom ALFEN TECHNOLOGY LTD Full time

About the Role:

We are seeking a highly skilled and creative Marketing Sales Copywriter to craft compelling and persuasive copy that drives sales, engagement and brand messaging for Alfen Technology Ltd.

Key Responsibilities:

  • Ad Copywriting: Create engaging and persuasive ad copy for various platforms that drives conversions and aligns with our brand voice.
  • Email Copywriting: Write effective email campaigns, including subject lines, body content, and CTAs, to nurture leads, increase open rates, and boost click-through rates.
  • Website Copywriting: Develop clear and compelling copy for our website, including landing pages, product descriptions, blog posts, and other web content.
  • SEO Optimisation: Incorporate SEO best practices into all web content to improve organic search rankings and drive traffic.
  • Collaboration: Work closely with the marketing, design, and product teams to ensure copy aligns with brand guidelines and marketing goals.
  • A/B Testing: Conduct A/B tests on copy elements to optimise performance and improve conversion rates.
  • Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to create relevant and impactful content.

Requirements:

  • 3+ years of hands-on experience in content creation, preferably in a high-growth eCommerce or tech company.
  • Proven track record of creating engaging content across multiple channels.
  • Strong understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, and Ahrefs.
  • Excellent writing, editing, and storytelling skills, with a keen eye for detail.
  • Ability to use content management systems (CMS) and other content creation tools.
  • Familiarity with GDPR and other relevant policies, understanding their impact on content creation and distribution.
  • Strong analytical skills for data-driven decision making, with experience in A/B testing and content optimization.
  • A passion for understanding customer personas and consumer insights to craft relevant and impactful messaging.
  • Excellent problem-solving skills with a creative and innovative approach.
  • Ability to work collaboratively with cross-functional teams to achieve marketing goals.

Benefits:

  • Potential for flexible working arrangements once the probationary period is completed.
  • Annual bonus.
  • Other perks, including professional development opportunities and access to the latest cooking technology.

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