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Ecommerce Manager

2 months ago

Manchester, United Kingdom HW People Full time
About the Role

We're seeking a highly skilled Ecommerce Manager to drive growth and optimize our online presence in the vintage fashion retail space. As a key member of our team, you'll be responsible for managing our ecommerce operations, implementing digital marketing strategies, and enhancing our customer experience across all digital touchpoints.

Key Responsibilities

Digital Strategy and Implementation

  • Develop and execute a comprehensive ecommerce strategy to achieve revenue targets and business objectives, leveraging expertise in digital marketing and analytics.
  • Manage and optimize the ecommerce website, ensuring a seamless and user-friendly shopping experience for customers.
  • Oversee online merchandising, including product listings, pricing, and promotions, to drive sales and revenue growth.

Digital Marketing

  • Lead SEO initiatives to improve organic search rankings and drive qualified traffic to our website, utilizing expertise in search engine optimization and keyword research.
  • Manage paid advertising campaigns across various platforms, including Google Ads and social media, to drive conversions and revenue growth.
  • Develop and implement email marketing strategies to engage customers and drive sales, leveraging expertise in email marketing automation and personalization.

Analytics and Reporting

  • Utilize web analytics tools to monitor key performance indicators (KPIs), analyze customer behavior, and identify areas for improvement in ecommerce operations.
  • Generate regular reports on ecommerce performance, including sales, conversion rates, and customer acquisition costs, to inform business decisions and drive growth.

Cross-functional Collaboration

  • Work closely with marketing, creative, customer service, and IT teams to ensure seamless ecommerce operations and drive business growth.
  • Collaborate with the events team to integrate online and offline marketing efforts, driving a cohesive brand experience across all touchpoints.
About You

We're looking for a highly skilled and experienced ecommerce professional with a proven track record of driving growth and improving key metrics. You'll have expertise in ecommerce platforms, analytics tools, and digital marketing channels, as well as excellent analytical and problem-solving skills.

Desired skills include experience with fashion retail and event marketing, knowledge of CRM systems and customer segmentation strategies, and familiarity with A/B testing and conversion rate optimization techniques.

In return, you'll have the opportunity to own the ecommerce channel, make your mark, and take our clients ecommerce offering to the next level, with a competitive basic salary, revenue share scheme, and a chance to work with a lovely bunch of people who are genuinely passionate about what they do.