SaaS Product Marketing Specialist
4 weeks ago
About the Company:
Vertical Advantage Limited is a pioneering marketing technology firm that is transforming the way consumers, brands, and retailers interact through its advanced promotional platform. The company is currently navigating an exciting phase of growth and innovation, embarking on a significant transformation journey.
Position Overview:
The newly established role of Product Marketing Specialist will report directly to the Product Director and will collaborate with a dynamic team operating across Europe.
Key Responsibilities:
The ideal candidate will possess a robust background in marketing SaaS products, demonstrating exceptional skills in content creation and strategic product marketing. Responsibilities include:
- Developing a variety of marketing collateral such as sales tools, presentation decks, product demonstrations, case studies, customer testimonials, and web content.
- Designing and implementing go-to-market (GTM) strategies for the launch of new products and features.
- Working closely with product management to ensure alignment between product features and market demands, while optimizing marketing communications.
- Proven track record of successfully bringing a new SaaS product to market in a Product Marketing capacity.
- Strong expertise in social media marketing, focusing on audience engagement and growth.
Travel Requirements:
The role may require international travel for work purposes, estimated at 20-30% of the time.
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