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Marketing Strategist

2 months ago

Chester, Cheshire, United Kingdom 3Search Full time
Marketing Director Opportunity

SaaS Business in East Cheshire seeks a seasoned marketing leader to drive holistic marketing strategy, focusing on product marketing and demand generation.

About the Role:

  • Product Marketing: Develop a compelling narrative and proposition to drive purchases in a tech-savvy B2B market.
  • User Journey Mapping: Champion the voice of the customer and create an indicative user journey with touchpoints to convert.
  • Team Building: Manage and develop a team comprising senior leaders and junior marketers.
  • Nurture Strategy: Develop a strategy to convert significant leads generated.
  • Demand Generation: Collaborate with teams to drive demos, trials, and more using demand gen principles.

Requirements:

  • Extensive product marketing experience in a SaaS business.
  • 10+ years' experience.
  • Ambitious, having worked in an environment with frequent new product releases.

Join a rapidly scaling tech business and contribute to its continued growth.