Influencer Marketing Coordinator

1 week ago


West Midlands Combined Authority, United Kingdom In Technology Group Full time

Job Title: Digital Marketing Executive - Paid Social

Location: Hybrid

Salary: Up to £40,000 DOE

We are seeking a digital marketer who thrives in a dynamic and fast-paced environment, who is creative and analytical. As a paid media specialist, you will be managing the paid social strategies and analyzing key performance metrics.

Benefits:

  • Flexible working
  • Generous staff discount
  • Pension scheme
  • Performance-based bonuses

Key Responsibilities:

  1. Develop and execute paid advertising strategies across platforms such as Google Ads, Meta, and TikTok.
  2. Monitor, analyze, and optimize campaign performance to meet KPIs and maximize ROI.
  3. Collaborate on ad content and landing pages to maximize engagement.
  4. Drive creative concepts, content ideation, and implementation.

Qualifications:

  1. 3+ years of experience in paid digital advertising, with a strong track record of successful campaigns.
  2. Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  3. Experience in digital marketing tools - paid/organic social media, email marketing, and E-commerce.
  4. Knowledge of SEO, SEM, and PPC best practices.

About the Role:

This is an exciting opportunity to join In Technology Group as a Digital Marketing Executive - Paid Social. As a key member of our marketing team, you will be responsible for developing and executing paid social media strategies to drive business growth and engagement.

What You'll Do:

  • Develop and execute paid social media campaigns across multiple platforms.
  • Monitor and analyze campaign performance to optimize ROI.
  • Collaborate with cross-functional teams to create engaging ad content and landing pages.
  • Stay up-to-date with industry trends and best practices in paid social media marketing.

What You'll Need:

  • 3+ years of experience in paid digital advertising.
  • Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  • Experience in digital marketing tools - paid/organic social media, email marketing, and E-commerce.
  • Knowledge of SEO, SEM, and PPC best practices.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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