CRM and Email Marketing Specialist

4 days ago

London, Greater London, United Kingdom Verto Full time
Job Title: CRM & Email Marketing Manager

At Verto, we're passionate about empowering businesses in emerging markets to reach new heights. Our mission is to bridge the gap between developed and emerging markets by providing equal access to easy payment and liquidity solutions.

We're seeking an experienced Email Marketing and CRM Manager who will drive customer acquisition and retention through targeted email marketing and effective CRM strategies. As a key member of our team, you will be responsible for developing and executing email marketing campaigns and CRM activities that drive revenue growth and achieve ambitious targets.

Key Responsibilities:
  • Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives.
  • Manage lead data in our CRM system and work with the sales team to ensure lead quality, lead nurturing, and lead conversion.
  • Develop and implement effective email marketing campaigns to drive customer acquisition and retention.
  • Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.
  • Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.
Requirements:
  • 3+ years of experience in email marketing and CRM management with a track record of driving business results.
  • Experience in data analytics and SQL or MS Excel proficiency.
  • Experience working in the payments or financial services industry is preferred.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Experience with CRM systems (specifically HubSpot) and email marketing platforms (e.g. Mailchimp, Campaign Monitor, Active Campaign etc).
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

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