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Lifecycle Marketing Manager
2 months ago
Job Summary:
Aquent is seeking an experienced Lifecycle Marketing Manager to join our fintech client's dynamic UK Accountant Marketing Team.
Key Responsibilities:
- Partner with the UK marketing lead and sales team to devise and develop a growth strategy grounded in customer insights, aligning with our business goals.
- Create and implement an account-based marketing strategy and plan, targeting both large firms and small practices/bookkeepers to achieve commercial success.
- Drive marketing campaigns that highlight the value of our products to our accountant base, including product education, launch roll-outs, promotional offers, and advocacy activations.
- Oversee the end-to-end process of marketing asset creation, from ideation to delivery, collaborating with internal and agency partners.
- Draft and manage a variety of lifecycle communications, track results, and leverage insights to refine future communications.
- Organize and execute webinars using Go To Webinar, including recruitment campaigns, lead management, and tracking attendance, conversion rates, and customer feedback.
- Collaborate with marketing teams including events, PR, product marketing, and acquisition to align our communications calendar with compelling content.
- Work closely with social and sales teams to develop customer case studies.
Requirements:
- Proven track record in driving lifecycle marketing initiatives and account-based marketing campaigns within a B2B context.
- Proficiency across various channels and formats, such as email marketing, webinars, video, case studies, product demos, social media, events, and sales enablement.
- Experience in content creation and management, including drafting copy and managing agency collaborations.
- Strong partnership skills with sales teams to achieve ambitious performance goals.
- Expertise in CRM systems (especially Salesforce) and marketing automation tools like Eloqua, HubSpot, Pardot, or Marketo.
- Background in software/tech is desirable.
About Our Client:
Our client is a global technology platform that specializes in overcoming the world's most important financial challenges. Their products and services are driven by artificial intelligence, and their accounting software is one of their most recognizable creations.
Considered one of the top companies to work for, they are proud of their company culture and entrepreneurial spirit.
We encourage applications from under-represented groups and are committed to providing support to applicants with disabilities.