Media Campaign Manager, EMEA

5 days ago

StainesuponThames, Surrey, United Kingdom ServiceNow Full time
Job Title: Media Campaign Manager, EMEA

We are seeking a highly skilled Media Campaign Manager to drive the execution of our EMEA activities across the UK, Germany, and France. The ideal candidate will have a proven track record of managing complex, cross-channel media campaigns that deliver on business goals and KPIs.

Key Responsibilities:
  • Support the development and execution of media campaigns across multiple channels, including TV, events, and digital platforms.
  • Collaborate with cross-functional teams, including creative, content, digital, sales, and operations, to ensure seamless campaign execution.
  • Manage brand awareness campaigns, including building and generating tracking IDs, understanding user journeys, and creating effective creative and audience mapping.
  • Partner with ad operation teams to ensure flawless launch across programmatic, direct, social, and strategic media partners.
  • Project manage custom content with key media content partners and agencies of record, from kick-off to launch and post-campaign reporting.
  • Support the development and refinement of cross-functional processes, ensuring project timelines are met and team assets are managed effectively.
  • Maintain regular cadence of media partner executive summaries to share with internal teams.
  • Collaborate with the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, and proactively manage deadlines and reporting requirements.
Requirements:
  • Proven ability to manage cross-channel media programs to increase awareness of tech brands.
  • 5-6+ years of relevant experience in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video, linear TV, OOH, sports, and entertainment sponsorships.
  • Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization.
  • Experience managing large budgets, from planning, forecasting, pacing, and actualization.
  • Deep understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels, with the ability to translate results to insights and learnings.
  • Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs.
  • Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud, and viewability.
  • Ability to manage competing priorities, multiple tasks, and multiple stakeholders, with a results-driven approach.
  • Passion for metrics and data to influence decisions, with experience using reporting/dashboard tools such as Adobe Analytics and Google Analytics.

We value inclusivity and welcome candidates from diverse backgrounds, including non-traditional paths. If you're passionate about media and sponsorships, and have a proven track record of delivering results, we encourage you to apply.

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