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Healthcare Brand Manager

2 months ago

Birmingham, Birmingham, United Kingdom The Engage Partnership Recruitment Full time £50,000 - £60,000
Brand Proposition Manager Opportunity

We are seeking a skilled Brand Proposition Manager to join our client, a leading food retail company, in their Birmingham office.

The ideal candidate will have a proven track record of developing compelling brand propositions within the food retail or FMCG space.

Key Responsibilities:
  • Develop and articulate a compelling brand proposition that resonates with the target audience
  • Conduct market research and competitive analysis to identify brand opportunities and challenges
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing channels
  • Develop brand guidelines and standards to maintain brand identity
  • Measure and analyse brand performance metrics to assess the effectiveness of the brand proposition
Requirements:
  • 2+ years in a manager position, preferably from a retail/FMCG background
  • Proven track record of developing successful brand propositions

This is an exciting opportunity to join a dynamic team and contribute to the development of a strong brand proposition.