Reporting and Insights Manager
1 month ago
Job Title: Reporting and Insights Manager
Job Summary:
We are seeking a skilled Reporting and Insights Manager to join our team at Publicis Media. As a key member of our organization, you will be responsible for assisting the Global Reporting & Insights Director in synthesizing Disease Awareness Campaign learnings across several local markets and developing compelling stories that link data to analysis, resulting in actionable insights.
Key Responsibilities:
- Work with local market teams to ensure data accuracy, align reports with agreed local measurement frameworks, and set benchmarks for channels.
- Manage, execute, and deliver analyses, packaging deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs.
- Assist in generating performance estimates and forecasts.
- Work closely with the Data Team on global media taxonomy and the global media dashboard.
- Ensure metric alignment with strategic goals and customer journey.
- Responsible for data collection for all Quarterly Business Reviews.
- Support Analyst on website analytics tasks, including regular reporting, site tag QA, and ad hoc requests.
- Work with global team to develop capability trainings and thought leadership pieces to help upskill global and local clients.
Requirements:
- Understanding of different taxonomies, their purpose, and best practices.
- Passion for digital analytics with strong desire and capacity to learn.
- Technically proficient in website analytics tools such as Adobe Analytics and Google Analytics.
- Deep understanding of digital and offline media data, role of channel, and how it impacts the website.
- Strong digital experience and knowledge of KPIs, optimization metrics, and campaign reporting, particularly in search, social, and programmatic.
- Ability to transform details of local market reports and shape into high-level insights, learnings, and recommendations.
- Experience in media analytics and reporting.
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word), media systems, and analytics tools.
- Possesses intermediate knowledge of qualitative and quantitative business information used by clients.
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