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B2B Marketing Specialist

2 months ago

Luton, Luton, United Kingdom Innovus Full time
Job Description

Job Role: Senior B2B Marketing Executive

Location: Hybrid (Remote with occasional travel to the office)

Hours: 35 hours per week, Monday to Friday

About Innovus: We are a leading provider of services to the UK's property sector, committed to delivering market-leading solutions and professional services. As a Senior B2B Marketing Executive, you will be contributing to our vision to become the market leader in our industry.

About the Role: This is a unique and exciting opportunity to join a company that is experiencing rapid growth. You will be responsible for supporting business-to-business marketing campaigns to raise brand awareness and drive leads for all the services Innovus offers. You will report to the Content and Social Manager and work within a small but highly dedicated team of experienced marketing professionals who are passionate about supporting the company's ambitious goals.

Main Responsibilities:

  • Support the Content and Social Manager to deliver the quarterly content campaign plan.
  • Craft compelling copy for lead generation marketing and sales collateral across a range of channels.
  • Create and maintain the sales toolkit, including pitch decks, brochures, emails, and one-pagers.
  • Help in the creation of diverse multimedia content, including whitepapers, videos, infographics, and webinars.
  • Coordinate the branded merchandise process, from design and reorders to timely delivery within budget.
  • Support in the delivery of the annual events plan, including attendance lists, setup, and logistics on the day, followed by feedback forms and recommendations.
  • Support the Digital Marketing Manager in implementing and designing emails and workflows on our new CRM platform, HubSpot.
  • Own the marketing mailbox and briefing form.
  • Project manage ad-hoc creative requests from internal business areas.

Requirements:

  • You will have a positive 'can-do' attitude, ready to roll up your sleeves and pitch in as we're a small team working in a busy and varied environment.
  • Minimum 3 years' experience in a B2B marketing role.
  • Proactive self-starter, who is organized, able to prioritize a busy workload, and deadline-focused.
  • Excellent copywriting and proof-reading skills.
  • Excellent written, verbal, and interpersonal skills.
  • Strong Adobe and Canva skills.
  • Practical knowledge of LinkedIn.
  • Basic knowledge of website content management systems.
  • Practical knowledge of HubSpot is desirable but not essential.
  • Degree-educated and marketing qualifications preferable.

Benefits:

We offer competitive salaries and a range of benefit packages. In addition to the core benefits, we also offer a range of exclusive discounts on extra benefits to help you and your family make the most of your money, safeguard your future, and look after your health.

Diversity and Inclusion:

We're committed to promoting diversity at Innovus and recruit on merit. We will consider applications from job-share applicants.

Equal Employment Opportunity:

We are an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its forms. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.