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Paid Media Campaign Specialist

4 weeks ago

Cambridge, Cambridgeshire, United Kingdom air-recruitment Full time
{"title": "Paid Media Campaign Manager", "description": "Paid Media Campaign Manager

Join our team of experts in life science marketing and take on a challenging role as a Paid Media Campaign Manager. As a key member of our team, you will be responsible for delivering high-quality paid media campaigns that drive results for our clients.

Our client is a leading life sciences marketing agency that is passionate about improving the world through science. They are looking for a Paid Media Campaign Manager to work across a portfolio of life science trade press paid media clients to deliver campaigns on time and on budget.

As a Paid Media Campaign Manager, you will collaborate with our team of experts to execute paid media campaigns, including media buying, campaign scheduling and setup, asset creation and submission, ongoing campaign management, reporting and optimisation.

Responsibilities:

  • Review campaign assets to ensure they meet campaign objectives and plan.
  • Support the maintenance of our media database to ensure information is up-to-date and accurate.
  • Build strong relationships with publishers and advertising managers to ensure clients have access to the best opportunities at the best possible rates.
  • Communicate client expectations, plans, budgets and performance metrics across the combined agency-client team.
  • Carry out specific media research as required.
  • Ensure client and publishers contracts are in place and kept up-to-date.
  • Liaise with client PR specialists to ensure paid and earned media activity is properly coordinated.

Requirements:

  • A minimum of 3 years of experience in a B2B media or advertising agency in an account management, project management or campaign management role.
  • Good understanding of B2B trade press paid media channels and tactics, along with typical paid media campaign performance metrics.
  • Comfortable gathering, manipulating and inputting campaign reporting data and presenting campaign results and optimisation insights to clients.
  • Strong communication and project management skills, and ability to coordinate internal resources and SME's to ensure delivery of excellent, high-quality work.
  • Previous experience in the life science, healthcare or medcomms sectors would be beneficial but not essential.

If you are a passionate Paid Media Campaign Manager, please get in touch with us to discuss this exciting opportunity.

", "requirements": "Requirements

We are looking for a Paid Media Campaign Manager with a minimum of 3 years of experience in a B2B media or advertising agency in an account management, project management or campaign management role.

The ideal candidate will have a good understanding of B2B trade press paid media channels and tactics, along with typical paid media campaign performance metrics.

They will be comfortable gathering, manipulating and inputting campaign reporting data and presenting campaign results and optimisation insights to clients.

Strong communication and project management skills are essential, as well as the ability to coordinate internal resources and SME's to ensure delivery of excellent, high-quality work.

Previous experience in the life science, healthcare or medcomms sectors would be beneficial but not essential.

", "company": "Air-Recruitment"}