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Product Development Content Strategist

2 months ago

London, Greater London, United Kingdom American Express Full time
About the Role

We are seeking a highly skilled Product Development Content Strategist to join our Enterprise Digital Experiences team at American Express. As a key member of our team, you will be responsible for leading the development and strategy for content in the logged-out experience, as well as Information Architecture (IA) to expand and enhance our website to make it easily navigable and accessible.

Key Responsibilities
  • Define and Own Vision: Partner closely with key stakeholders, partners, and product teams to define and own the content strategy and roadmap.
  • Integrate Content and IA: Ensure that content and IA are integrated seamlessly into the overall user experience.
  • Collaborate with Data/Analytics/Research/SEO Teams: Collaborate with data/analytics/research/SEO teams to ensure a data-driven approach.
  • Drive Consensus: Drive consensus across a wide range of stakeholders from different business units located across different geographies and time zones.
  • Deliver Key Components and Templates: Collaborate to deliver key components and templates to enable engaging global experiences.
  • Coordinate with Product Managers: Coordinate closely with Product Managers for logged-in experiences to develop and implement a cohesive user-focused strategy that optimizes technical investment and operational efficiency.
  • Navigate White Space: Navigate white space to uncover opportunities that will drive measurable outcomes.
  • Leverage Data: Leverage data to determine trends and insights that impact success, report on key metrics, and optimize the product through experimentation.
  • Monitor and Report: Actively monitor, track, and report on feature launches and enhancements to continuously iterate and enhance user experiences.
Requirements
  • Strong Communication Skills: Strong communication (both written and verbal) - ability to liaise and collaborate with stakeholders, understand needs, and influence them towards the right solution.
  • Adaptability: Ability to feel comfortable in a changing environment - able to adapt/flex approach according to needs.
  • SEO and UX Principles: Good awareness of SEO & UX principles, web standards, and accessibility guidelines.
  • Organizational Skills: Strong organizational skills - detail-oriented and ability to juggle and drive results across multiple projects to deadlines.
  • Fast Learner: Fast learner, with ability to use own initiative and a 'can-do' attitude towards problem-solving and decision-making.
  • Digitally Savvy: Digitally savvy, able to keep up with our competitors and the industry.
  • Influence and Data-Driven Decision Making: Ability to influence and apply data to make business decisions.
Preferred Qualifications
  • Content Strategy and Information Architecture Principles: Understanding of Content Strategy and Information Architecture principles.
  • Agile Methodologies: Experience with agile methodologies (SCRUM) and tools (Jira) preferred.
  • UXR and Research: Experience working with UXR and using research findings to drive change.
About American Express

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities