Digital Content Specialist

3 days ago

Stowmarket, United Kingdom Prime Appointments Full time
Job Description

**Digital Content Creator Position**

We are seeking a highly skilled Digital Content Creator to join our team at Prime Appointments. As a Digital Content Creator, you will be responsible for developing and implementing a comprehensive content strategy that supports our marketing objectives and brand positioning.

Key Responsibilities:

  • Collaborate with the Marketing Manager to develop a content strategy that aligns with our marketing goals and brand identity.
  • Plan and maintain a content calendar, coordinating content creation efforts across different teams to ensure timely and consistent content delivery.
  • Develop high-quality written content, including blog posts and articles, that are SEO-optimized, engaging, and tailored to our target audience.
  • Create visually appealing graphics, infographics, and other multimedia content using design software.
  • Plan, script, shoot, and edit multi-purpose video content.
  • Capture high-quality images of products, events, and company activities to be used in digital and print marketing materials.
  • Develop content for social media platforms, monitor responses, track and analyze performance metrics for reporting.
  • Manage website content and ensure that all digital content is integrated with broader marketing campaigns.
  • Create and distribute promotional content for trade shows and develop e-content.

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
  • Proven experience in digital content creation, preferably in a B2B environment or within the manufacturing or heavy equipment industry.
  • Demonstrated experience in managing social media accounts, producing high-quality written and visual content, and executing digital marketing campaigns.
  • Strong portfolio showcasing a diverse range of digital content, including writing samples, graphics, videos, and social media posts.
  • Exceptional writing, editing, and proofreading skills with a strong attention to detail and ability to adapt to different tones and styles.
  • Proficiency in graphic design and video editing software.
  • Solid understanding of SEO principles, content optimization techniques, and digital marketing strategies.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Willingness to occasionally travel to industry events or company locations for content creation purposes.

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