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Automotive Sales and Marketing Director

2 months ago

Coventry, Coventry, United Kingdom Recruitment Bunker Full time

Job Summary:

The Recruitment Bunker is seeking an experienced Automotive Sales and Marketing Director to lead our luxury automotive sales and marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic sales and marketing initiatives to enhance brand awareness, increase market share, and drive revenue growth within the high net worth segment.

Key Responsibilities:

  • Sales Strategy and Execution:
    • Develop and implement sales strategies to penetrate and expand market share within the high net worth segment.
    • Drive sales performance by identifying new business opportunities, cultivating relationships with key clients, and maximising revenue streams.
    • Lead the sales team to achieve ambitious targets, providing guidance, support, and motivation to exceed expectations.
    • Utilise market research and analysis to identify emerging trends, competitive threats, and opportunities for growth.
  • Marketing and Brand Development:
    • Develop and execute comprehensive marketing strategies and plans to enhance brand visibility and prestige within the luxury automotive sector.
    • Direct and collaborate with the creative team to develop captivating marketing materials, including digital content, print collateral, and experiential activations.
    • Oversee and ensure the implementation of innovative marketing campaigns across multiple channels, including digital, social media, events, and partnerships.
    • Ensure brand consistency and integrity across all touchpoints, maintaining a cohesive brand image aligned with the company's values and ethos.
  • Client Relationship Management:
    • Cultivate and nurture relationships with high-net-worth individuals, VIP clients, and key stakeholders to drive customer loyalty and retention.
    • Act as a brand ambassador, representing the company at exclusive events, luxury showcases, and industry gatherings to strengthen relationships and build brand prestige.
    • Lead, mentor, and inspire a high-performing sales and marketing team, fostering a culture of excellence, collaboration, and continuous improvement.
    • Provide coaching, training, and professional development opportunities to empower team members to reach their full potential and achieve individual and collective goals.

Requirements:

  • Bachelor's degree in business administration, marketing, or related field; MBA preferred.
  • Proven track record of success in a senior level position within luxury automotive sales and marketing, with a minimum of 8 years of experience in a leadership role.
  • Deep understanding of the high net worth market segment, with a network of high-profile clients and industry contacts.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable sales and marketing strategies.
  • Demonstrated leadership abilities, with a track record of building and motivating high-performing teams to achieve ambitious targets and optimise team performance.
  • Passion for luxury automobiles, craftsmanship, and innovation, with a keen eye for detail and quality.
  • IT literate – Word, Excel, and PowerPoint to an advanced level.