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Airport Marketing Team Member

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Margate, Kent, United Kingdom Reed Full time

Job Summary: We are seeking a highly skilled Marketing & Communications Executive to support our client's Marketing Manager in executing a comprehensive marketing strategy. This role is perfect for a creative individual with a passion for content creation and a knack for managing key marketing channels.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Manage CRM, email marketing, and public relations as key marketing channels to drive business growth.
  • Craft High-Quality Content: Create engaging content that showcases the brand's products, services, and heritage, including product packaging, website blogs, social media, press releases, and point-of-sale materials.
  • Grow Subscription Assets: Develop and implement growth strategies for subscription assets, including email marketing and social media, to increase customer engagement and retention.
  • Manage PR Relationships: Maintain relationships with key press contacts and manage external agencies for digital and print media to ensure effective brand representation.
  • Coordinate Branded Merchandise: Purchase and organize branded merchandise and point-of-sale advertisements for the sales team to enhance brand visibility.
  • Produce Educational Content: Create informative and educational copy for various media, including product packaging, website blogs, social media, press releases, and point-of-sale materials, to educate customers about the brand's products and services.
  • Collaborate with Cross-Functional Teams: Work with the e-commerce and graphics teams to ensure cohesive delivery of content and visuals across all digital channels.
  • Organize Events: Organize educational seminars and support major events across the UK to increase brand visibility and customer engagement.
  • Monitor and Analyze Performance: Analyze and report on marketing performance using tools like Mailchimp, Sprout Social, Semrush, and Google Analytics to inform future marketing strategies.
  • Present Insights: Prepare and deliver quarterly presentations to share insights and performance with the sales and marketing teams.

Requirements:

  • Proven Marketing Experience: Proven experience in marketing and communications, with a strong understanding of marketing principles and strategies.
  • Content Creation Skills: Strong content creation skills with the ability to engage and inform customers through various media channels.
  • Marketing Channel Management: Experience with email marketing, social media management, and public relations, with a strong understanding of how to manage and optimize these channels for business growth.
  • Technical Skills: Familiarity with Mailchimp, Sprout Social, Semrush, and Google Analytics, with the ability to analyze and interpret data to inform marketing strategies.
  • Organizational Skills: Excellent organizational skills and the ability to manage multiple projects simultaneously, with a strong attention to detail and ability to meet deadlines.
  • Communication Skills: Strong communication and presentation skills, with the ability to effectively communicate marketing strategies and results to stakeholders.
  • Collaboration Skills: Ability to work collaboratively with cross-functional teams, including e-commerce and graphics teams, to ensure cohesive delivery of content and visuals across all digital channels.

Benefits:

  • Competitive Salary: Competitive salary with opportunities for professional development and growth within the company.
  • Dynamic Work Environment: A chance to work with a dynamic and creative marketing team, with opportunities to contribute to high-profile events and educational seminars.
  • Access to Latest Tools: Access to the latest tools and technologies in digital marketing, with opportunities to stay up-to-date with the latest industry trends and best practices.