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Content Specialist

2 months ago

Leicester, Leicester, United Kingdom ALFEN TECHNOLOGY LTD Full time

{"h1": "Marketing Sales Copywriter", "p": "We are seeking a highly skilled and creative Marketing Sales Copywriter to craft compelling and persuasive copy that drives sales, engagement and brand messaging. The ideal candidate will have a strong background in writing ad copy, email copy, and website copy to a high standard. You will work closely with our brand, marketing and sales teams to create content that resonates with our target audience and supports our business objectives.", "ul": [{"li": "Ad Copywriting: Create engaging and persuasive ad copy for various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) that drives conversions and aligns with our brand voice."}, {"li": "Email Copywriting: Write effective email campaigns, including subject lines, body content, and CTAs, to nurture leads, increase open rates, and boost click-through rates."}, {"li": "Website Copywriting: Develop clear and compelling copy for our website, including landing pages, product descriptions, blog posts, and other web content."}, {"li": "SEO Optimisation: Incorporate SEO best practices into all web content to improve organic search rankings and drive traffic."}, {"li": "Collaboration: Work closely with the marketing, design, and product teams to ensure copy aligns with brand guidelines and marketing goals."}, {"li": "A/B Testing: Conduct A/B tests on copy elements to optimise performance and improve conversion rates."}, {"li": "Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to create relevant and impactful content."}], "h2": "Requirements", "ul": [{"li": "3+ years of hands-on experience in content creation, preferably in a high-growth eCommerce or tech company."}, {"li": "Proven track record of creating engaging content across multiple channels (blog posts, social media, videos, newsletters)."}, {"li": "Strong understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, and Ahrefs."}, {"li": "Excellent writing, editing, and storytelling skills, with a keen eye for detail."}, {"li": "Ability to use content management systems (CMS) and other content creation tools (e.g., Canva, Adobe Creative Suite)."}, {"li": "Familiarity with GDPR and other relevant policies, understanding their impact on content creation and distribution."}, {"li": "Strong analytical skills for data-driven decision making, with experience in A/B testing and content optimization."}, {"li": "A passion for understanding customer personas and consumer insights to craft relevant and impactful messaging."}, {"li": "Excellent problem-solving skills with a creative and innovative approach."}, {"li": "Ability to work collaboratively with cross-functional teams to achieve marketing goals."}], "h2": "Benefits", "ul": [{"li": "Potential for flexible working arrangements once the probationary period is completed."}, {"li": "Annual bonus."}, {"li": "Other perks, including professional development opportunities and access to the latest cooking technology."}]}