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Marketing Specialist

2 months ago

StocktononTees, Stockton-on-Tees, United Kingdom Elevation Recruitment Group Full time
Position Overview

Title: Marketing Specialist

Compensation: Up to £32,000 annually

Work Schedule: Monday to Thursday from 08:30 to 16:30, with a 15:30 finish on Fridays

Perks:

  • 28 days of annual leave
  • Flexible hybrid working arrangements
  • Complimentary onsite parking
  • Adaptable work environment

Elevation Recruitment Group - Marketing Division is thrilled to collaborate with a prominent provider of automotive solutions. Our client is dedicated to innovation and customer satisfaction, striving to deliver high-quality, customized products tailored to each client's needs.

Role Summary:

As a Marketing Specialist, you will report directly to the Senior Marketing Manager and engage in a diverse array of responsibilities.

This role will assist in driving sales initiatives by generating leads and maximizing opportunities to connect with both new and existing clientele.

The ideal candidate will possess a robust background in product marketing and be an innovative thinker, contributing actively to the future growth of the organization.

Key Responsibilities:

Campaign Management:

Design, implement, and refine marketing campaigns across multiple channels, including digital, print, and events.

Leverage CRM systems to enhance customer engagement and retention.

Brand Management:

Develop and maintain documentation to ensure consistency in brand messaging and visual identity.

Support product marketing efforts by creating product documentation and specification sheets.

Event Coordination:

Organize and manage the company's participation in various events and exhibitions.

Ensure that all event activities align with marketing objectives and adhere to brand guidelines.

Website Oversight:

Manage content and optimize the company website.

Track and analyze metrics to assess campaign effectiveness and enhance performance.

Email and Digital Marketing:

Develop and oversee email marketing initiatives to boost customer engagement and conversion rates.

Lead digital marketing strategies, including online display advertising.

Monitor and evaluate metrics to measure campaign success and optimize outcomes.

SEO & PPC Management:

Implement SEO strategies to enhance organic search visibility.

Oversee PPC campaigns to attract targeted traffic and maximize return on investment.

Essential Qualifications:

Education:

A degree in Marketing, Business, or a related discipline.

Experience:

A minimum of 3 years in a comparable marketing position.

Desired Skills:

  • Understanding of marketing principles and practices.
  • Experience with website content management and optimization.
  • Familiarity with CRM software such as SalesForce or HubSpot.
  • Knowledge of PPC and SEO strategies.
  • Proficiency in web analytics.
  • Experience with email marketing tools.
  • Competence in Microsoft Office Suite.

Personal Attributes:

  • Exceptional organizational and project management skills.
  • Strong communication and interpersonal abilities.
  • Creative problem-solving and innovative thinking.
  • Ability to work independently as well as collaboratively within a team.
  • Self-motivated with a strong sense of accountability.