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Academic Marketing Specialist

2 months ago


Loughton, Shropshire, United Kingdom Armstrong Knight Full time

{"h1": "Marketing Executive - Armstrong Knight", "p": "We are seeking a highly skilled Marketing Executive to join our team at Armstrong Knight. As a key member of our marketing team, you will be responsible for supporting the development and execution of a wide range of on and offline marketing activities and campaigns, as part of a content-led, digital first marketing strategy.", "ul": [{"li": "Plan, manage and deliver integrated marketing campaigns by designing campaign structures, executing campaigns using marketing automation software, and reporting on their effectiveness."}, {"li": "Support the marketing team to hit lead generation goals, particularly growing the business development pipeline for sales."}, {"li": "Support content executive to plan and produce necessary collateral for campaigns, case studies and sales needs."}, {"li": "Drive the delivery of successful telemarketing campaigns by providing effective supporting materials and facilitating timely briefings with relevant team members and stakeholders."}, {"li": "Be an ideas engine for the business, by creating campaigns around key events and times of the year to maximise lead generation."}, {"li": "Support Partner Manager to execute on partner marketing activities."}], "h2": "Key Skills", "ul": [{"li": "Proactive and self-starter"}, {"li": "Commercially focused"}, {"li": "Business to business experience (essential)"}, {"li": "Target / numbers focused & driven"}, {"li": "Energetic, enthusiastic & extremely self-motivated"}, {"li": "Very good understanding of marketing campaign planning and tactical implementation (essential)"}, {"li": "Hands on experience of off and online communications, lead generation, CRM software and marketing campaigns (essential)"}]}