Lead Economic Analyst

4 weeks ago


Leeds, Leeds, United Kingdom William Hill PLC Full time
About the Role

We are seeking a highly skilled Lead Economic Analyst to join our team and contribute to the development of next-generation marketing intelligence solutions. As a key member of our team, you will be responsible for creating and delivering innovative solutions that drive business growth and success.

Key Responsibilities
  • Develop and implement advanced econometric models to support marketing strategies and drive business growth
  • Collaborate with internal stakeholders and external partners to ensure seamless project delivery and stakeholder management
  • Lead the development of marketing optimization tools, interactive dashboards, and process automation to enhance our internal econometrics capability
  • Drive marketing efficiency and improvements through optimization and scenario planning
  • Mentor junior team members and provide guidance on econometric modeling and data analysis
Requirements
  • Advanced experience in econometric modeling, data analysis, and marketing intelligence
  • Strong technical skills in Python, R, SQL, and Excel, with experience in data processing and post-processing analysis
  • Proven track record of leading econometric projects and mentoring junior team members
  • Excellent communication and stakeholder management skills, with the ability to deliver presentations and reports
  • Working understanding of the media planning and buying landscape and how marketing mixed modeling (MMM) can drive more effective marketing plans
What We Offer
  • Competitive salary and bonus schemes
  • Hybrid working arrangement, with the option to work from home up to 80% of the time
  • 25 days holiday, plus 8 bank holidays and an extra day for your birthday
  • Discounts at high-street retailers and access to gym discounts and our cycle to work scheme
  • Industry-leading maternity and paternity leave and paid time off for caring responsibilities
  • Comprehensive healthcare benefits and pension package

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