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Digital Marketing Specialist
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We are seeking a highly skilled Digital Marketing Specialist to join our team at Stuart Canvas Group Ltd. As a Digital Marketing Specialist, you will be responsible for driving traffic and conversions to our company's websites via lead generation and e-commerce sales.
Key Responsibilities- Develop and execute SEO strategies that drive traffic and improve search engine rankings.
- Monitor website performance using industry tools such as Google Analytics, Moz, Screaming Frog, and Search Console.
- Produce and maintain regular reports on the SEO performance of each website.
- Develop and execute e-commerce sales growth strategies.
- Work closely with the marketing manager to develop the digital marketing function of the business.
- Identify new opportunities for new and alternative digital communication methods with our customers and prospects.
- Conduct keyword research and competitor analysis to identify opportunities for digital optimisation.
- Complete technical website audits.
- Promote the group's brands and products.
- Collaborate with the Marketing Manager and Sales Director on content creation to ensure SEO best practices.
- In-depth knowledge of SEO principles and best practices.
- An understanding of PPC Strategies, specialising in Google Ads would be advantageous but not essential.
- Proven success in implementing effective website improvement techniques.
- Experience with SEO plugins for CMS platforms such as WordPress and Shopify.
- A driving license and can travel.
- Competitive Salary
- Flexible working from home options
- Company social events
- Bonus system