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Marketing Brand Strategist

2 months ago

Henley on Thames, Oxfordshire, United Kingdom Mashd Hospitality Recruitment Full time £65,000
Marketing Brand Strategist - Competitive Salary + Performance Bonus & Flexible Work Options Discover the essential responsibilities and qualifications for this role below.
Company Overview: Mashd Hospitality Recruitment is proud to represent a forward-thinking and creative hospitality brand dedicated to excellence across its portfolio of upscale pubs and dining establishments. With a legacy of innovation and a commitment to providing exceptional experiences, we are in search of a dynamic Marketing Brand Strategist to spearhead marketing efforts and enhance brand visibility in a rapidly changing marketplace.
Position Overview: In the role of Marketing Brand Strategist, you will play a pivotal role in crafting and implementing marketing initiatives that elevate the brand's visibility, engagement, and market position. This position requires a blend of strategic insight and practical execution, demanding creativity, market knowledge, and the ability to work collaboratively across various teams to achieve common objectives.
Key Responsibilities:
  1. Strategic Marketing Development:
    • Formulate and execute comprehensive marketing plans that resonate with target demographics and align with the brand's ethos and business goals.
    • Assess consumer insights, market dynamics, and competitor strategies to uncover growth avenues and refine marketing tactics.
    • Establish annual marketing frameworks, budgets, and performance metrics to evaluate campaign effectiveness.
  2. Brand Evolution and Positioning:
    • Champion the development and consistency of the brand's image, ensuring it remains relevant, genuine, and attractive to consumers.
    • Collaborate with interdisciplinary teams to foster innovation and creativity.
  3. Digital Marketing and Social Engagement:
    • Manage digital marketing initiatives in collaboration with agencies, focusing on website enhancement, social media interaction, influencer collaborations, and content generation.
    • Utilize data-driven insights to enhance online visibility, user experience, and engagement across digital channels.
  4. Customer Engagement and Loyalty Programs:
    • Design strategies to attract and retain customers through loyalty initiatives, personalized marketing, and targeted campaigns.
    • Cultivate a sense of community by creating engaging and shareable experiences that resonate with customer lifestyles.
  5. Market Research and Insights:
    • Stay abreast of industry trends, consumer behaviors, and emerging technologies to inform marketing strategies and maintain a competitive advantage.
    • Leverage market research and analytics to assess campaign performance and adjust strategies as needed.
  6. Leadership and Team Collaboration:
    • Guide, mentor, and motivate a small team of marketing professionals, fostering a collaborative and results-driven culture.
    • Work closely with sales, product development, and supply chain teams to ensure marketing efforts align with overall business objectives.
Qualifications and Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is advantageous but not mandatory.
  • At least 5 years of progressive marketing experience, particularly within the food and beverage sector.
  • Demonstrated ability to create and implement effective marketing strategies that drive brand growth and enhance market share.
  • Strong grasp of digital marketing, social media platforms, influencer engagement, and e-commerce strategies.
  • Analytical mindset with expertise in utilizing data and market research to inform decision-making.
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