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Digital Content Strategist

2 months ago


Coventry, Coventry, United Kingdom Sainsbury's Full time

About the Role

We are seeking a highly skilled Digital Content Strategist to join our team at Sainsbury's. As a key member of our Digital Content and Experience Team, you will play a critical role in supporting our efforts to continuously improve and optimise the digital experience for our customers across our general merchandise websites and app.

Key Responsibilities

  • Be an integral part of a team of digital experts that are focused on personalising the customer experience of our websites and apps.
  • Deliver on the three strands of our personalisation strategy:
    • Segmentation: Augment the experience for a customer based on their interest and behaviours across our website and apps.
    • Personalisation: Tailor the experience for a customer based on what we specifically know about them.
    • Contextual: Deliver a more tailored experience for a customer based on their location, context or referring website/app.
  • Deliver our test and learn plan that supports our personalisation ambitions.
  • Work cross functionally to deliver that plan and track the results in a robust and objective way to optimise future performance and activity.
  • Work closely with our internal marketing teams to deliver our primary personalisation use cases leveraging our customer data platform.
  • Partner with a range of 3rd party technology and data vendors.
  • Work closely with our digital analytics team to understand the impact of our personalisation activities and the incremental benefit it delivers.
  • Work cross functionally with other teams to ensure the success of new workflows and processes across functions to land personalisation activity in the most efficient and effective manner.
  • Work closely with product teams to understand and support the development roadmap for personalisation.

Requirements

  • A strong understanding of customer data, customer segmentation and CRM is beneficial.
  • Previous experience working in a commercial digital environment.
  • Knowledge of personalisation technologies would be beneficial.
  • Highly analytical mindset that can leverage and interpret complex data from a variety of sources to build an understanding of customer behaviour and performance.
  • Highly competent in the use of and application of web-analytics data and how it can be used to understand customer behaviour to drive decision making.
  • Experience working with product, technology, and engineering teams to achieve the best possible outcome for our customers.
  • Demonstrate an ability to work at pace to deliver a programme of activity that will enhance the customer experience.
  • An excellent communicator that can not only understand complex problems and challenges but communicate them in a clear and articulate way to less technical audiences.
  • Effectively develop strong working relationships with key colleagues across many business areas.

What We Offer

  • Technology and access to all necessary tools for you and your team along with flexible working arrangements.
  • Sainsbury's Learning & Development resources along with line management support.
  • Opportunity to participate in relevant industry events.
  • Opportunity for access with both direct and indirect suppliers.